While the majority of people were, to quote Jeffree himself, "dying, gagging and living" for the purple-themed palette and accompanying collection. Some were left disappointed at the lack of deeper, plum shades, causing Jeffree to address the criticism.
Now, some Reddit conspiracy theorists think that the shade names in the palette throw shade at Jeffree's ex-boyfriend, Nate.
Despite moving into a ginormous new mansion in December, Jeffree and Nate split up back in January after 5 years together, causing Jeffree to cancel his European makeup masterclass with Mmmmitchell.
While Jeffree understandably did not go into the details of their relationship breakdown, following their split Nate returned to Instagram with a new account, however they are longer following each other.
After the Blood Lust reveal, some fans in the Jeffree Star Cosmetics subreddit began to speculate whether the shade names had a hidden meaning.
"So I saw a tweet that stated that green shades are usually named after Nate. And of course the green shade in this palette is called 'Vile Serpent'," began one redditor.
"I had a look at all the other shades with unique stamps and next to 'Vile Serpent' is 'Betrayal' which seems kind of telling. On one side of the palette there is 'High King', which I think we can assume is Nate based on his smoking habits. And opposite to this is 'Blood Queen', which seems very Jeffree. With 'Bleeding Heart' above 'Blood Queen' and 'Scandal Water' above 'High King'," they continued.
"I think as well after Jeffree saying that his releases are like album releases, he's saying that something other than what he's telling us happened with the break up?"
While some users were quick to agree they also noticed a heartbreak theme with the collection:
"I noticed the betrayal and heartbreak theme going on also. Hard to tell what happened. Honestly I'm not that invested in the personal stuff but I do love the quality of his makeup. But yes it sparked some thoughts about it also."
Others were quick to point out that it was unlikely due to the manufacturing process.
"We know better than this speculation. We know how long palettes take to make (as shown in Shane's series), and we know that the breakup happened at the beginning of 2020. This theory is literally impossible."
While we love a conspiracy theory, we have to agree that timing wise this would appear to be impossible, especially as the palettes go on sale next week and would therefore be made and ready to go.
Still, we'd love to know who 'Vile Serpent' is really named after...
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