Where's the Chickenjoy? Jollibee hit by chicken shortage amid supply chain issues

·Senior Editor
·2 min read
Canada's Prime Minister Justin Trudeau (C) waves after visiting a Filipino fast food Jollibee restaurant to get his Chickenjoy fix.
Canada's Prime Minister Justin Trudeau (C) waves after visiting a Filipino fast food giant Jollibee to get his Chickenjoy fix before attending the 31st Association of South East Asian Nations (ASEAN) Summit, in Manila on November 12, 2017. (Photo: TED ALJIBE/AFP via Getty Images)

Where in the world is Chickenjoy? The fried chicken meal synonymous with the 44-year-old Jollibee brand has been unavailable in several outlets in the Philippines, ruffling the feathers of frustrated diners.

Customers in Metro Manila and other parts of the country reported the supply shortfall in stores and on food delivery apps, while a Baguio City resident told the Inquirer that chicken was unavailable in six out of nine outlets in their area.

Staffers in two separate Jollibee outlets in Quezon City also said that chicken was “out of stock” during the past weekend but supplies were slowly returning.

"Due to continued increase in consumer demand and limited chicken supply in the market that meets our high-quality standards, a small number of stores of Jollibee and Mang Inasal are unable to serve some chicken orders," said Jollibee in a statement.

"The supply is already improving and we are continuously working with suppliers to address the immediate demand. We are confident that these select branches will be able to fully serve their customers’ chicken orders soon."

Supply chain issues

According to Inquirer, this is due to deepening supply chain issues in the wake of the pandemic. Jollibee, the country’s biggest fast-food group, is not the only one hit – Bloomberg News also reported that some McDonald's outlets were “temporarily” unable to sell chicken meals.

In June, some restaurant chains removed items from their menus due to a reported shortage of flour and potatoes amid global supply chain disruptions worsened by Russia’s ongoing invasion of Ukraine.

United Broilers and Raisers Association president Elias Jose Inciong told Inquirer that various factors such as the quality of feeds, rising feed input costs and people consuming fewer meat products, have affected the supply of chicken in the country.

However, he stressed that it was too soon to tell if there was a nationwide shortage.

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