Why Filipino netizens are demanding for a boycott of this corned beef brand

Filipinos have got beef with this brand of corned beef, and for a good reason that has nothing to do with food.

Brewing on Philippine social media right now is a campaign to boycott Delimondo, a local food brand popular among foodies for its premium corned beef.

However, the push has less to do with the product itself and is actually a form of protest against its owner, former senator and longtime politician Juan Ponce Enrile, who is currently under fire for describing late dictator Ferdinand Marcos’ martial law as “peaceful.

Making its rounds on Facebook is a post by user Maoi Arroyo who yesterday shared why she will no longer buy Delimondo products. Delimondo is a brand by the Enrile-owned company JAKA.

Arroyo did not mince her words either.

“Because Enrile is one of the slimiest politicians in a country where the average politician flings idiocy from their pores and their policies shape shift to suit the most effective strategy to steal from us,” Arroyo wrote.

She then gave a rundown of how Enrile has flip-flopped on his political views.

In September 1972, Enrile — who was then the defense minister — was allegedly ambushed in his car near Wack-Wack, Mandaluyong City. The late President Marcos used this incident to justify the declaration of martial law but many doubt that the ambush actually happened.

Ironically, Enrile ended up being one of the key players in the 1986 People Power Revolution that overthrew Marcos and put President Corazon Aquino into power. During a press conference on the same year, he said that the ambush was fake.

But Enrile took this back in a memoir published in 2012 where he once again claimed that the ambush was real. 

Today, he is sticking to this narrative and said in a recent tête-à-tête with Marcos’ son, Bongbong that there was “a need” for President Marcos to declare martial law. He also falsely claimed that no one was arrested for criticizing the president.

This, even after Amnesty International found that more than 70,000 were imprisoned, 34,000 tortured, and 3,240 killed, during that time.

READ: Former Marcos defense minister says PH was ‘peaceful,’ Filipinos ‘free’ during martial law

Arroyo’s post about boycotting the Enrile-owned Delimondo brand had 1,500 reactions, 1,200 shares, and more than 300 comments as of posting time.

Others have also committed to skipping Delimondo during their next grocery run.

“I just ate Delimondo corned beef for breakfast and now I feel bad,” Twitter user @janelmaxine said.


@mardenserolf said she would miss the corned beef but would still join the boycott.

“[I] will suffer first for the country,” she wrote in Filipino.


@bebemomoy said: “Everytime (sic) you buy and eat Delimondo, you add another day to JPE’s (Juan Ponce Enrile) life. Boycott Delimondo.”

This is in reference to an ongoing joke that Enrile, 94 years old, has been living forever.


@bantaybayan101 said he would join the boycott even though Delimondo was his favorite.

“I won’t die from not eating corned beef, I’ll have lower cholesterol too,” he said.


Meanwhile, another netizen sent out a public service announcement.

“There’s this brand of corned beef in S&R that’s just as good as Delimondo, but a bit cheaper. It’s what we buy now,” @juandiego123400 said.


Think you can boycott Delimondo? Let us know in the comments section below or tweet us @CoconutsManila.

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