Yahoo! TechnoStorm gives Pinoys a snapshot of the digital experience

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Attendees at the Yahoo! TechnoStorm Expo

Day 1 of Yahoo! TechnoStorm Expo

While U.S. prepares for its "Cyber Monday," which is a day of tech and gadget sale in that part of the world, Yahoo! Philippines hosted its own TechnoStorm Expo on November 26 that featured technology brands like Microsoft, Samsung, Sony, Canon along with local network providers Globe, Sun Cellular, Smart Communications and Wi-Tribe and other companies in one venue.

Day one started with Microsoft introducing its concept of the convergence of computing and the "cloud" as it introduced Windows 8, its new operating system designed primarily with the new devices in mind. The software company recently unveiled the new operating system with the intent of gaining more ground on the smart phone and tablet devices.

As more Filipinos go online using smart phones and tablets, Sony noted that the digital world will revolve around four screens: television, a smart phone, a tablet and a laptop. All these devices are becoming inter-connected, with cloud computing powering numerous applications, and digital services.

"One out of four Filipinos own a smartphone," Erica dela Cruz, brand activation lead from Sony, says during day one of the Yahoo! TechnoStorm Expo at the Trinoma Activity Center in Quezon City. Citing its own global study, the smart phone category in mobile phone is currently the biggest in terms of sales this year.

What do consumers do with all these devices?

Consumers "watch, create, listen, play, discover, and connect," she says. Thus, digital devices are working seamlessly through cloud computing, which houses tons of applications and data for users.

Indeed, 38 percent of Philippine mobile phone users have smartphones, while 19 percent of Internet users have tablets, blogger Tonyo Cruz notes, as he also joined the TechnoStorm expo "blogger face-off."

For this reason, local network provider Globe Telecom noted that Internet safety is now becoming an increasing concern as they roll out broadband services to homes.

However, the digital explosion in the country has barely scratched the surface. Chito Bustamante, chief executiver officer of Chikka and Group head of Product Development at Smart, says that the provider remains focused on providing "Internet for the masses."

"Openness is the new revolution," he adds. "Technology should not complicate our lives."

Seeing that there are now more Filipinos online, he jokes that the country is also becoming the "Emo capital of the World," as they pour their hearts out on social networks.

Meanwhile, Yahoo! says it wants to make the world's online daily habits more inspiring and entertaining. "Yahoo! is harbinger of the must-see, must-share, must-have digital experiences that transform the way people live around the world," says Arlene Amarante, Yahoo! Philippines Country Ambassador and Sales director, during the opening day.

"Innovation is at the heart of all that we do at Yahoo!," she adds.

Indeed, there has been a rebirth of digital content, as Donald Lim, managing director of McCann World Group, notes in his talk about the "death of fans and the rebirth of content." Brands like Yahoo! are now focused on producing digital content for brands, as money is moving away from just building fan pages. He expects that more brands will eventually invest in creating content to push the experience with brands.

Lim adds brands can maximize these platforms by creating content that will engage their target markets and eventually deepen consumers’ connection to specific products or services.

There were also discussions on trends on online shopping and gaming habits of Filipinos.  

Paul Mendoza, Lazada Philippines Vice-Head for Marketing, admits that while Filipinos are still skeptical about online shopping and sharing credit card information online, the e-commerce site saw more online commerce happening, with consumers using their websites to compare product features and prices.

On the gaming scene, Playweb Games General Manager Jake San Diego notes that gaming is also evolving and is becoming cross-platform, as users expect their games to be played in different devices.

Yahoo! Philippines launched the Technostorm expo at the Trinoma Activity Center on November 26. The TechnoStorm expo will run from November 26 to December 2, 2012. Partners include Microsoft, Sun Cellular, HP, Sony, Glboe Telecom, Wi-Tribe, Samsung, PLDT, Nokia,, Epson, Sharp and LG.