Yahoo!, Facebook unveil alliance, end patent dispute

Facebook and Yahoo! announced Friday a new advertising partnership as the two tech giants settled a court dispute over patents.

The deal includes "a patent portfolio cross-license" and will allow the two firms to "work together to bring consumers and advertisers premium media experiences promoted and distributed across both Yahoo! and Facebook," a statement by the companies said.

The deal comes after Yahoo! filed suit against Facebook in March, accusing the social networking giant of infringing on 10 patents.

Facebook responded by accusing Yahoo! of infringing on its patented technology in a broad array of products including online venues for news, games, cars, travel and photo-sharing service Flickr.

The fight between Yahoo! and Facebook heated up in April with the floundering Internet pioneer accusing the social network star of buying patents just to retaliate in court.

But in the peace accord, Yahoo! and Facebook said they would "work together to bring Yahoo!'s large media event coverage to Facebook users by collaborating on social integrations on the Yahoo! site."

"We are excited to develop a deeper partnership with Facebook," said Ross Levinsohn, interim chief executive of Yahoo!.

"We are looking forward to building on the success we have already seen to provide innovative new products and experiences for both consumers and sponsors."

Sheryl Sandberg, Facebook's chief operating officer, said the deal would "provide users with engaging social experiences while creating value for marketers."

The two firms already have a multiyear partnership allowing users to discover and connect news and information on Yahoo! sites and share them with their Facebook friends.

The new agreement deepens the ties between the struggling Internet pioneer and the fast-growing social network.

The statement said the firms "have agreed to work more closely and collaborate together on multiple tent-pole and anchor events annually over the next several years to provide unparalleled experiences for consumers and world-class sponsorship opportunities for advertisers."

Patent suits are a frequent occurrence among smartphone and tablet computer makers, and the world's best known brands are ensnared in a complex web of legal claims, but such suits are relatively rare among social media companies.

Yahoo! is undergoing yet another rebooting following the ousting of its chief executive after less than a year over a resume scandal.

Levinsohn took over as interim CEO as a search for a new chief was launched.

Various reports said Levinsohn was among the candidates being considered to the top job.

Another candidate believed to be under consideration, Jason Kilar of the television group Hulu, said in a statement he "has graciously declined to be considered."

Yahoo!'s share of overall US online ad revenue dropped from 15.7 percent in 2009 to just 9.5 percent last year, according to industry tracker eMarketer.

While the online advertising market is expected to grow 23.3 percent to $39.5 billion this year, Yahoo!'s share of revenues will fall further to 7.4 percent, eMarketer says.

Facebook meanwhile is seeking to reassure its investors after a flopped public offering that it can boost its advertising revenues.

Loading...

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • Troops overrun BIFF bomb-making facility in Mamasapano
    Troops overrun BIFF bomb-making facility in Mamasapano

    Government troops captured Sunday a bomb and weapons factory of the Bangsamoro Islamic Freedom Fighters (BIFF) in Mamasapano, Maguindanao, the Armed Forces of the Philippines (AFP) announced yesterday. Col. Restituto Padilla, AFP spokesman, said the captured bomb and weapons factory is located inside an area controlled by radical Muslim cleric Ustadz Mohammad Ali Tambako at Barangay Dasikil in Mamasapano. …

  • N. Korea fires missiles in anger at South-US military drills
    N. Korea fires missiles in anger at South-US military drills

    North Korea fired two short-range ballistic missiles into the sea and vowed "merciless" retaliation Monday as the US and South Korea kicked off joint military drills denounced by Pyongyang as recklessly confrontational. The annual exercises always trigger a surge in military tensions and warlike rhetoric on the divided peninsula, and analysts saw the North's missile tests as a prelude to a concerted campaign of sabre-rattling. "If there is a particularly sharp escalation, we could see the …

  • No need for Revilla to visit son – prosecutors
    No need for Revilla to visit son – prosecutors

    Instead of filing an opposition, ombudsman prosecutors filed a manifestation yesterday expressing belief that there is no urgent need for Sen. Ramon “Bong” Revilla Jr. to visit his son at the Asian Hospital and Medical Center. “Based on the clinical abstract issued by the Asian Hospital on patient (Cavite) Vice-governor (Jolo) Revilla, which was submitted by accused Revilla in support of his Urgent Motion, Vice-governor Revilla is in stable condition and has stable vital signs, as of March 1, …

  • Couple married 67 years holds hands in final hours together
    Couple married 67 years holds hands in final hours together

    FRESNO, Calif. (AP) — After spending 67 years together as devoted husband and wife, there was no question how Floyd and Violet Hartwig would end their lives — together. …

  • How Islamic is Islamic State group? Not very, experts say
    How Islamic is Islamic State group? Not very, experts say

    CAIRO (AP) — Three British schoolgirls believed to have gone to Syria to become "jihadi" brides. Three young men charged in New York with plotting to join the Islamic State group and carry out attacks on American soil. A masked, knife-wielding militant from London who is the face of terror in videos showing Western hostages beheaded. …

  • Lawmakers split on tax exemption for Pacquiao
    Lawmakers split on tax exemption for Pacquiao

    Colleagues of boxing champion Manny Pacquiao at the House of Representatives backed yesterday a proposal to exempt his earnings from his May 2 fight with American Floyd Mayweather from income tax. Internal Revenue Commissioner Kim Henares has urged Pacquiao to promptly pay taxes on his May 2 earnings, which are projected to reach at least $120 million (more than P5.2 billion). …

  • Recruitment firm accused of worldwide scam
    Recruitment firm accused of worldwide scam

    Filipinos aspiring to work overseas should avoid dealing with a recruitment agency that has duped jobseekers worldwide, Labor Secretary Rosalinda Baldoz said yesterday. The National Bureau of Investigation has padlocked Global Visas Inc., which is based in Cebu. Baldoz said the agency’s parent company, ICS Global Visas Inc. based in the United Kingdom, has reportedly collapsed and left thousands of applicants without jobs.  “Global Visas was in the limelight this week, following its reported …

  • Woman with slain Putin critic says she didn't see his killer
    Woman with slain Putin critic says she didn't see his killer

    MOSCOW (AP) — The 23-year-old Ukrainian model who was with slain opposition leader Boris Nemtsov tearfully recounted Monday their last dinner in a chic Red Square restaurant and their walk onto a nearby bridge — but said she did not see the gunman who pulled the trigger. …

POLL

Should Aquino be held accountable over the Mamasapano operations?

Loading...
Poll Choice Options