Yahoo! moves to reclaim Internet search crown

Yahoo! has set out to reclaim the Internet search crown from Google with the release of software that transforms the way users explore the Web using Apple's coveted gadgets.

A Yahoo! Axis application was introduced for iPhones, iPads, and iPod Touch devices and also as "plug-in" software for Chrome, Internet Explorer, Firefox and other Web browsers featuring HTML-5 graphics capabilities.

"Yahoo! is still very much in search," special projects product management director Ethan Batraski said while giving AFP an advance look at Axis. "We continue to flourish."

Axis does away with the blue links that have defined Internet query results for a decade and replaced them with previews of pages that might provide the information being sought.

The application lets users easily "swipe" from one Web page to another or review a pull-down strip of preview pages instead of making them click on links to see what websites look like.

"We removed the entire search results page from the equation for a game-changing search experience," Batraski said.

"The entire search experience is in the app," he continued. "You will never have to use Safari ever again."

Safari is the Web browsing program Apple builds into its devices.

The Axis search results pane instantly displays information of potential interest, such as the score from a most recent game if the query is a sports team.

Yahoo! also made it simple to email, tweet, "pin," or bookmark pages with touches of screens.

Axis also gives users the option of synching pages across devices, so that driving directions, movie times or other pages left open on one gadget will automatically display on another, the demonstration showed.

"I could easily start something on my iPad and continue on my iPhone," Batraski said. "The goal here is to connect all my devices together."

Clicks of side tabs replace swipes in the plug-in version of Axis for desktop computer browsing software.

For now, Yahoo! is not displaying ads in Axis because the focus is on winning users before weaving in ways to make money without marring the smooth experience.

Yahoo! has been steadily losing ground to Google in the Internet search market. Google's share inched up to 66.5 percent in April while Yahoo!'s portion slipped a fraction to 13.5 percent, according to comScore.

Microsoft's Bing was the second most popular search service, handling 15.4 percent of queries, the industry tracker reported.

Yahoo! in 2009 made a deal with Microsoft to have Bing handle the labor-intensive job of finding and indexing content on the Internet, freeing itself to concentrate on interesting or personalized ways to present results.

"We outsourced a backend process that every search engine was trying to do," Batraski said.

"It is grunt work and we are really focused on innovating."

Axis became available at Apple's online App Store late Wednesday.

Axis will be begin rolling out to France, Britain and a few other countries by the end of the year, according to Batraski.

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • What can void a new car warranty? James Deakin - Wheel Power
    What can void a new car warranty?

    "I was denied warranty once for changing my horn!" One very annoyed reader wrote. "I was told that placing a backup camera will void my warranty" said another. The others are best left in my private inbox as Yahoo! have a swear jar in the office that I do not feel like donating this week's pay to. Continue reading → …

  • Docu exposes destruction of PH marine resources VERA Files - The Inbox
    Docu exposes destruction of PH marine resources

    By Kiersnerr Gerwin B. Tacadena, VERA Files “Gutom (hunger),” Sen. Loren Legarda said is what’s in store for the Filipino people if destruction of the country's marine resources is not stopped. Legarda, chair of the Senate committee on Environment and Natural … Continue reading → …

  • ‘Yolanda’ fiberglass boats modern-day Noah’s ark VERA Files - The Inbox
    ‘Yolanda’ fiberglass boats modern-day Noah’s ark

    By Jane Dasal, VERA Files If you want to save the earth, build a boat. That's what a group of environmentalists is saying, especially if you want to save both the forests and fishermen affected by supertyphoon “Yolanda” (Haiyan). “Haiyan … Continue reading → …

POLL
Loading...
Poll Choice Options