Yahoo! moves to reclaim Internet search crown

Yahoo! has set out to reclaim the Internet search crown from Google with the release of software that transforms the way users explore the Web using Apple's coveted gadgets.

A Yahoo! Axis application was introduced for iPhones, iPads, and iPod Touch devices and also as "plug-in" software for Chrome, Internet Explorer, Firefox and other Web browsers featuring HTML-5 graphics capabilities.

"Yahoo! is still very much in search," special projects product management director Ethan Batraski said while giving AFP an advance look at Axis. "We continue to flourish."

Axis does away with the blue links that have defined Internet query results for a decade and replaced them with previews of pages that might provide the information being sought.

The application lets users easily "swipe" from one Web page to another or review a pull-down strip of preview pages instead of making them click on links to see what websites look like.

"We removed the entire search results page from the equation for a game-changing search experience," Batraski said.

"The entire search experience is in the app," he continued. "You will never have to use Safari ever again."

Safari is the Web browsing program Apple builds into its devices.

The Axis search results pane instantly displays information of potential interest, such as the score from a most recent game if the query is a sports team.

Yahoo! also made it simple to email, tweet, "pin," or bookmark pages with touches of screens.

Axis also gives users the option of synching pages across devices, so that driving directions, movie times or other pages left open on one gadget will automatically display on another, the demonstration showed.

"I could easily start something on my iPad and continue on my iPhone," Batraski said. "The goal here is to connect all my devices together."

Clicks of side tabs replace swipes in the plug-in version of Axis for desktop computer browsing software.

For now, Yahoo! is not displaying ads in Axis because the focus is on winning users before weaving in ways to make money without marring the smooth experience.

Yahoo! has been steadily losing ground to Google in the Internet search market. Google's share inched up to 66.5 percent in April while Yahoo!'s portion slipped a fraction to 13.5 percent, according to comScore.

Microsoft's Bing was the second most popular search service, handling 15.4 percent of queries, the industry tracker reported.

Yahoo! in 2009 made a deal with Microsoft to have Bing handle the labor-intensive job of finding and indexing content on the Internet, freeing itself to concentrate on interesting or personalized ways to present results.

"We outsourced a backend process that every search engine was trying to do," Batraski said.

"It is grunt work and we are really focused on innovating."

Axis became available at Apple's online App Store late Wednesday.

Axis will be begin rolling out to France, Britain and a few other countries by the end of the year, according to Batraski.

Loading...

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • Biker Beauty: Honda and David's Salon Pampering Day
    Biker Beauty: Honda and David's Salon Pampering Day

    Honda Philippines Inc. (HPI), and David's Salon recently held the awarding ceremony for the Metro Manila winner of the David's Salon Scooter Raffle Promo at the 5th level of SM Megamall Building A. Loyal patron Maria Theresa Guevara took home a brand new Honda Click 125i. Present to grace the occasion were David's Salon Creative Director Laura Charlton and HPI Assistant Vice-President for Sales and Marketing Hideo Nishinaga.To the delight of all those in attendance, guests were treated to …

  • ‘Next leader must not be newbie’
    ‘Next leader must not be newbie’

    Vice President Jejomar Binay believes the next president of the Philippines must have vast experience and a long track record in governance and in dealing with crises. “I am very much convinced that the local government is the best training ground for those who want to run for national government positions,” he said. Binay said he is determined to run for president in 2016 on the strength of his competence and track record. …

  • Massacre suspect tests negative for poisoning
    Massacre suspect tests negative for poisoning

    A suspect in the Maguindanao massacre case who had been examined at the Philippine General Hospital (PGH) tested negative for poisoning, medical records released yesterday showed. However, the Quezon City court handling the multiple murder case resolved to isolate Police Officer 1 Pia Kamidon from the rest of the accused detained at Camp Bagong Diwa in Taguig for his safety. In a two-page order, Regional Trial Court Branch 221 assisting Judge Genie Gapas-Agbada ordered jail officials to …

  • ‘Homework first before Facebook’
    ‘Homework first before Facebook’

    President Aquino elicited laughter from students here as he reminded them to open books first before Facebook. “Finish your assignments first before making a raid in the Clash of Clans,” Aquino said, referring to a popular online game. In a speech during the turnover yesterday of two new three-story buildings at the Tarlac National High School, he said the government could only provide opportunities for learning but the rest of the work would be up to the students. The new school buildings …

  • Espina resignation confirmed; Noy looks for replacement
    Espina resignation confirmed; Noy looks for replacement

    President Aquino ended speculations yesterday and confirmed that Deputy Director General Leonardo Espina had indeed resigned as officer-in-charge of the Philippine National Police. As of this time, we are conducting various interviews and checks on the various candidates,” Aquino told reporters at the Tarlac National High School in Tarlac City. Aquino had kind words for Espina, saying that he stood by and defended the 44 slain police Special Action Force (SAF) commandos in the operation in …

  • Palace welcomes G7 concern over sea reclamation
    Palace welcomes G7 concern over sea reclamation

    President Aquino welcomed yesterday the Group of Seven industrialized countries’ expression of concern over rising tension in the West Philippine Sea and South China Sea, calling it a clear indication of the global scope of the problem ramped up by China’s massive reclamation activities in disputed waters. In Tarlac City where he led the turnover of new classrooms, Aquino told reporters that goodwill and not tension must prevail in the West Philippine Sea and South China Sea, where territorial …

  • DepEd, TESDA tie up for K to 12
    DepEd, TESDA tie up for K to 12

    The Department of Education (DepEd) has partnered with the Technical Education and Skills Development Authority (TESDA) in the first two years of implementation of the K to 12 program. “We will use TESDA centers as technical-vocational laboratories for senior high school,” DepEd Secretary Armin Luistro said during the inauguration of 30 new classrooms at the Tarlac National High School yesterday. The classrooms were constructed in partnership with the Philippine Amusement and Gaming Corp. …

  • SE Asia Stocks-Philippine falls on foreign selling; others flat to weaker

    BANGKOK, April 17 (Reuters) - Southeast Asian stock markets ended flat to weaker on Friday as Philippine stocks slid on selling led by foreign funds and Singapore shares extended losses with investors ... …

POLL

Should Aquino be held accountable over the Mamasapano operations?

Loading...
Poll Choice Options