Yahoo! in online ad alliance with Google

Yahoo! on Wednesday announced an advertising alliance with Google, the company that dethroned the pioneering Internet firm in the world of Internet search.

Google will use its online ad targeting skills at some Yahoo! properties, stepping in to put relevant marketing messages in available spaces, according to Sunnyvale, California-based Yahoo!.

Yahoo! gave the example of someone online shopping for boots being shown an ad for something completely unrelated because no advertisements for footwear were available in inventory.

"If you see an ad for boots, that's instantly going to pique your attention more than an ad for, say, a car battery," Yahoo! said.

"That's better for users. This is why contextual advertising is such a powerful tool."

The large stocks of ads at Google AdSense and Admob increase opportunities to present Yahoo! website users with marketing messages they will click on, generating revenue.

"By adding Google to our list of world-class contextual ads partners, we'll be able to expand our network, which means we can serve users with ads that are even more meaningful," Yahoo! said.

"For our users, there won't be a noticeable difference in how or where ads appear."

The move comes amid turn-around efforts by Yahoo! chief executive Marissa Mayer, who was a high-level Google executive before taking the Yahoo! helm in July.

It also raised the possibility of Yahoo! turning to Google to power Internet searches at its website, once freed from its current deal to use Microsoft's Bing service.

Yahoo! has been trying to reinvent itself since the once-flowering Internet search service found itself withering in Google's shadow.

"We work with a number of top publishers to help them monetize their content through AdSense for Content and AdMob," a Google spokesman said in response to an AFP inquiry. "We're thrilled to now include Yahoo!."

Yahoo! shares rose slightly in electronic trading to $20.10.

Loading...

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • Image of Asia: Tearing down squatters' homes near Manila
    Image of Asia: Tearing down squatters' homes near Manila

    In this photo by Bullit Marquez, a demolition crew begins to tear down a squatters' community at suburban Caloocan city, north of Manila, Philippines. Population growth and the lack of economic opportunities in rural areas have driven millions of Filipinos into the squatters' colonies that dot the sprawling metropolitan area in and around Manila. Most of the land they occupy is privately owned, and clearing the dwellings often results in violence. The landowner had offered about $1,344 in …

  • SE Asia Stocks - Mostly down; Thai shares near 2-week low

    BANGKOK, May 26 (Reuters) - Most sharemarkets in Southeast Asia fell on Tuesday with the Thai index ending at a near two-week low and the Philippines touching a near four-week low after trade data while ... …

  • China breaks ground on lighthouse project in South China Sea

    China hosted a groundbreaking ceremony for the building of two lighthouses in the disputed South China Sea, state media said on Tuesday, a move that is likely to escalate tensions in a region already jittery about Beijing's maritime ambitions. China's Ministry of Transport hosted the ceremony for the construction of two multi-functional lighthouses on Huayang Reef and Chigua Reef on the disputed Spratly islands, state news agency Xinhua said, defying calls from the United States and the …

  • SE Asia Stocks - Thai, Philippine indexes weak after trade data

    BANGKOK, May 26 (Reuters) - Most Southeast Asian stock markets rose in line with the rest of Asia on Tuesday but the Thai index pared early gains after weak trade data in April, while the Philippine benchmark ... …

  • Is your home on top of a faultline?
    Is your home on top of a faultline?

    The Philippine Institute of Volcanoly and Seismology (PHIVOLCS) recently issued an updated and high-resolution "atlas" of the East Valley Fault and West Valley Fault, two major faultlines that run through sections of Metro Manila. Metro Manila may be due for a 7.2-magnitude earthquake within this lifetime, say experts from the institute, among them PHIVOLCS director Dr. Renato Solidum, Jr. According to records, the last major earthquake caused by the West Valley Fault took place 357 years …

  • Filipina maid photographs "modern slavery" in Hong Kong

    By Emma Batha LONDON (Thomson Reuters Foundation) - A Filipina maid in Hong Kong has published stark photographs of burned and beaten domestic workers to highlight the "modern slavery" she says has long been the city's shameful secret. "Hong Kong is a very modern, successful city but people treat their helpers like slaves," said Xyza Cruz Bacani, whose black and white portraits won her a scholarship from the Magnum Foundation to start studying at New York University this month. It's common …

  • Want to buy a brand new car?
    Want to buy a brand new car?

    Tired of fixing your old car? Maybe this is the best time for you to invest in a brand new one. BPI Family Savings Bank, the country’s leading consumer bank, is extending its newest campaign “Bagong Kotse, 1-Month Libre” promo until June 30, 2015 which allows potential car buyers to avail of a car loan term […] The post Want to buy a brand new car? appeared first on Carmudi Philippines. …

  • ‘Kentex owners still in Phl’
    ‘Kentex owners still in Phl’

    The daughter of one of the Kentex Manufacturing Corp. owners has assured the government that the businessmen are still in the Philippines, contrary to some reports that they have fled the country. Barbara Ang, daughter of Kentex shareholder Veato Ang, said her father and his business partners have no plans of leaving the country despite the razing of the Valenzuela slipper factory, which killed 72 workers on May 13. Valenzuela Mayor Rex Gatchalian also stood by his promise to punish any local …

POLL

Should Aquino be held accountable over the Mamasapano operations?

Loading...
Poll Choice Options