Yahoo! in online ad alliance with Google

Yahoo! on Wednesday announced an advertising alliance with Google, the company that dethroned the pioneering Internet firm in the world of Internet search.

Google will use its online ad targeting skills at some Yahoo! properties, stepping in to put relevant marketing messages in available spaces, according to Sunnyvale, California-based Yahoo!.

Yahoo! gave the example of someone online shopping for boots being shown an ad for something completely unrelated because no advertisements for footwear were available in inventory.

"If you see an ad for boots, that's instantly going to pique your attention more than an ad for, say, a car battery," Yahoo! said.

"That's better for users. This is why contextual advertising is such a powerful tool."

The large stocks of ads at Google AdSense and Admob increase opportunities to present Yahoo! website users with marketing messages they will click on, generating revenue.

"By adding Google to our list of world-class contextual ads partners, we'll be able to expand our network, which means we can serve users with ads that are even more meaningful," Yahoo! said.

"For our users, there won't be a noticeable difference in how or where ads appear."

The move comes amid turn-around efforts by Yahoo! chief executive Marissa Mayer, who was a high-level Google executive before taking the Yahoo! helm in July.

It also raised the possibility of Yahoo! turning to Google to power Internet searches at its website, once freed from its current deal to use Microsoft's Bing service.

Yahoo! has been trying to reinvent itself since the once-flowering Internet search service found itself withering in Google's shadow.

"We work with a number of top publishers to help them monetize their content through AdSense for Content and AdMob," a Google spokesman said in response to an AFP inquiry. "We're thrilled to now include Yahoo!."

Yahoo! shares rose slightly in electronic trading to $20.10.

Loading...

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • Philippines accuses China of turning water cannon on its fishing boats

    Filipino activists denounced China's coast guard on Tuesday for turning water cannon on Philippine fishing boats in disputed waters, near where hundreds of Filipino and American Marines landed on a beach in a mock assault. The presidential palace in Manila said China's coast guard used water cannon on Monday to drive away a group of Filipino fishermen at Scarborough Shoal, damaging some of their wooden boats. …

  • U.S. says if China used water cannons on Philippine boats, would be provocative'

    The U.S. State Department said on Tuesday that if reports that China used water cannon son Philippine fishing boats in disputed waters are accurate, it would be a provocative step. Filipino activists have accused China's coast guard of turning water cannons on civilian boats in the disputed area on Monday. …

  • Pacmania sweeps Philippines ahead of Mayweather clash
    Pacmania sweeps Philippines ahead of Mayweather clash

    Manny Pacquiao's face is on shirts, dolls and postage stamps, his life story is playing in movie houses and millions are getting ready to party as the Philippine boxing hero's "fight of the century" nears. Pacmania is sweeping the Southeast Asian nation of 100 million people ahead of the May 2 Las Vegas bout against unbeaten Floyd Mayweather to decide who is the best boxer of their generation. Of course, it's the fight of the century," Manila film producer Lucky Blanco told AFP. …

  • ‘Racist remark vs Pinays not reflective of HK sentiment’
    ‘Racist remark vs Pinays not reflective of HK sentiment’

    The Philippine consulate general in Hong Kong believes that the “racist” statement of legislator Regina Ip against Filipina domestic helpers in Hong Kong is not reflective of the general sentiments of the Hong Kong community. Hong Kong is home to more than 173,00 Filipinos working mostly as household service workers. “They have left their loved ones back home to earn a decent living taking care of Hong Kong families. This, in turn, has engendered positive impact on both the quality of life …

  • SWS: Gov’t rating sinks to record low
    SWS: Gov’t rating sinks to record low

    “The Aquino administration is firmly determined to carry on and complete priority programs in all five pillars of the Philippine development plan, to ensure that reforms will be sustained by strengthened public institutions, to tread the righteous path and ensure that good governance becomes the norm at all levels of government, and to sustain and make permanent the gains from the transformation of mindsets and institutions,” Coloma added. Lawmakers expressed belief yesterday that the Aquino …

  • ‘Pacmania’ sweeping the nation
    ‘Pacmania’ sweeping the nation

    Manny Pacquiao’s face is on shirts, dolls and postage stamps, his life story is playing in movie houses, and millions are getting ready to party as the Philippine boxing hero’s “fight of the century” nears. Pacmania is sweeping the nation of 100 million people ahead of the May 2 Las Vegas bout against unbeaten Floyd Mayweather Jr. to decide who is the best boxer of their generation. …

  • House committee to put Bangsamoro police under PNP
    House committee to put Bangsamoro police under PNP

    The House ad hoc committee on the proposed Bangsamoro Basic Law (BBL) will put police forces in the envisioned new autonomous Muslim region under the Philippine National Police (PNP), and not under the regional chief minister. “We will delete the provision in the draft BBL giving the chief minister operational, administrative and disciplinary control over police forces in the region,” Cagayan de Oro City Rep. Rufus Rodriguez, committee chairman, said in a television interview. He said under …

  • Phl to seek more US military aid
    Phl to seek more US military aid

    The Philippines said yesterday it would soon ask the United States for more military equipment and training to build its defenses, as it faces Chinese “aggressiveness” in disputed waters. As hundreds of Filipino and American Marines simulated an amphibious assault to reclaim territory from invaders during annual war games, Armed Forces chief Gen. Gregorio Pio Catapang said he was drafting a “wish list” for US aid. Catapang said the Philippines would ask for “equipment and training” when …

POLL

Should Aquino be held accountable over the Mamasapano operations?

Loading...
Poll Choice Options